Flavia La Rocca is the founder and the designer of the brand that brings her name: flavialarocca.

After a BSc in “Scienze della Moda e del Costume” at La Sapienza, in Rome, she moved to Milan and started her career in prestigious fashion houses as Vivienne Westwood, Valentino and Prada.

Experience, knowledge and a strong passion have brought Flavia to start working her own brand in the late 2011. signature style of modular clothes defined by geometric lines was immediately apparent in her first collection together with her commitment to sustainability that is part of the brand’s ethos to being a responsible, honest, and modern company.

In the past years Flavia La Rocca has been included among the emerging designers selected by Vogue Talents. In September 2013, Flavia was one of the three ‘The Talents Night’ compatition winners, a project promoted by Vogue Italia and VISA.

In 2014 she has been invited twice as guest at ‘London Fashion Week Estethica’ as Emerging Talent in Sustainable Fashion. Her brand has already attracted the attention of international press and celebrities.

“I create clothes that lend themselves to the fashion game, in a responsible, dynamic, contemporary way.”



flavialarocca’s concept is to propose a new attitude towards clothing. A contemporary and modern way to dress up, starting from style matter, having the possibility to change the outfit and customize your pieces with a very simple action, saving time and space.

The clothes are composed of interchangeable modules that, through the use of hidden zippers, can be detached and matched again to create different combinations.

Modules from different seasons can be mixed together to create a never ending wardrobe.

The design is based on bold and geometric lines with feminine attitude, a dialogue between seasonal perspectives and a timeless fashion but also modern and functional design.


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